It’s that simple. Why? Because they push that messaging down everywhere, and that’s how you build a big company. Google, Facebook, Instagram, Twitter, TV commercials, they’re not going to be the main source of your revenue, your brand is. And that’s what lasts in the long run. I remember, I was talking to my business partner Mike one day, and Mike was like, “Hey, did you hear about Warren Buffett’s yearly letter to all of his companies?” Because he’s invested in a ton of companies. He writes a simple one-page letter. Why? Because he knows that if he writes five or six pages, these CEOs are too busy to read them. He always mentions to these companies that when you’re in a tough position and you have to either make a choice of more money or protecting your brand, go with protecting your brand, because in the long run, that’s what will create a bigger company. If Warren Buffett tells you that branding is really important and you should focus on that more than the dollars that you could make in the short run, than that should be enough for you to go out there and try to build an amazing and a big brand.
Now, if you want to measure how big your brand is, go to Google.com/trends and type in your company name. If Google doesn’t show any results, that means your brand’s really small. If they’re starting to show some results, and it’ll be in a graph format, you can see if it’s flat, if it’s climbing or declining. That’ll tell you how good you’re doing from a brand perspective. Your goal should be to get that graphy to continually climb up and to the right.
That means that your brand is continually rising. Just look at Neil Patel. If you type in Neil Patel into Google Trends, you’ll see my graph overall is climbing up and to the right. Sure, there’s some huge spikes here and there, and that’s what happens when you get press or some mentions, or interviews, or magazines and stuff, or even TV stuff. But, overall, as long as it goes up and towards the right, you’re doing well. If not, that means you’re not doing enough marketing. If you feel you’re doing enough marketing, that means people aren’t connecting with it. You’re not using enough emotions. You’re not using enough storytelling. You’re not connecting with the people that are looking at your marketing or your advertisements. (Neil Patel’s is the creator of this content and we are featuring as a reference to our visitors and our own personal interest in the topic).